Staying visible and accessible online is more crucial than ever for service-based companies to acquire and retain local customers. With more people searching for nearby offerings on places like Google and Facebook, properly optimizing your online presence is vital for growth — but also takes strategic planning and consistency. Maximizing local SEO for your Service Business is extremely important.
Effective local search engine optimization (SEO) makes your business more visible in common searches by locals looking for specific assistance that you offer in close proximity. Ranking higher organically means you’ll get increased opportunities for new customers finding your website, Facebook page or Google Maps listing. This inbound traffic translates to more leads and appointments over time.
Clear information on your web page
Service businesses tend to be hyperlocal in nature, so you’ll want to focus on enhancing on-site elements that search engines associate with relevance in serving surrounding areas:
-Your full company name, exact address and phone number are easy to find
-A fleshed out “About” page highlighting your service expertise and area
-Strong, descriptive page titles and page content relevant for each service
-Prominent calls-to-action across landing pages encouraging contact
-Active and accurate Facebook business page tied to your site
Listing claimed on Google My Business, fully completed
Here at Rivestone SEO, we think it is essential to have your Google Business Profile completely setup and it has regular updates. All portions of your profile should be completed with accurate data that matches the data found on your website and on your social media accounts.
Your business profile should also have regular posts or updates including picturea and any ongoing sales or specials.
It is also vital to keep up with reviews on your profile. This includes responding to the reviews and asking your current customers or clients to leave a review.
Post Fresh Content
Additionally, you should produce consistent blog content targeting terms site visitors would use searching for your services locally. Well-written articles, pictures or videos that answer common questions educate potential leads on your authority – and incorporating keywords naturally aids visibility. Case studies, FAQ’s, and how-to articles can be very helpful in your SEO efforts.
A quality piece of content can be linked between your social media accounts and your website and should be added into your social media posting schedule. There is no doubt social media can be a cost effective tool to drive traffic and get fresh leads.
More Technical Methods
In addition to the above methods, the ground work for your on-page and technical SEO work is important as well. Getting the right meta data, geo tags, schema data, and keywords on your pages is important for the search engine crawlers to list your website correctly. This work often involves manipulating or adding code directly to your website and should be researched and understood before you make changes yourself. You can also hire and SEO expert or agency to handle this for you.
Off-Page Methods
It is important to set a stream of backlinks, citations, and other social media signals to improve and maintain your search results position. Backlinks are essentially links on other websites that link back to your page. Backlinks are vital in SEO and often take a lot of time to build these quality connections with quality websites. The “domain authority” of the website linking back to yours is important if you want the link to have a positive impact. There are arguments between SEO professionals whether or not low quality links with actually have a negative impact and in our opinion and experience, spammy low quality links have previously been punished. We have seen websites that have maybe 50 -100 backlinks and are ranking on the first page and other websites with 5000 backlinks and are stuck on page 5. Quality matters in these areas.
Following these methods are a good start to set up and maintain your rankings. Maximizing your local SEO for your service business will bring in organic leads with an excellent ROI.
Get in touch with us today to discuss how we can get your local service business bringing in new clients and ranking well in search engines.
